Submit Product Feeds For Your Online Store

Product RSS feeds are data feeds of products that can be bought through online retailers. These kinds of feeds are used by both top search engines as well as product comparison search engines to generate more traffic for products that are sold on the internet. Everytime you create a listing for a new product to your e-commerce site or modify the details of a current product, search engines and product comparison engines will be alerted of the change. Consumers doing a search for a certain product will be able to see your product on the web. They may make a decision to buy from your ecommerce store even though they have never heard of your store before, this is all because of product RSS feeds. Content rich web sites typically rank very well in major search engines, because they contain a lot of information which helps the search engines determine what they have to offer and the type of audience they are trying to target. E-commerce sites on the other hand are mostly image based, because pictures are worth a thousand words in terms of selling online. Search engines have more difficulty deciphering the content so ecommerce websites have a much harder time being found and indexed. When you submit product feeds, search engines are notified to crawl your product pages. In fact, they help to immediately alert the search engines that a new product is listed on your site or if modifications were made to a product. A few search engines like Google will even display product images generated by the product feed on the first page of search results if the the user does a search for a popular product name. Product comparison engines also play an important role when it comes to helping to market your products on the web. Price comparison websites use this type of technology to bring together people searching for products to buy and the online stores that are selling them. It is a virtual product feed marketplace where consumers are actively searching for a product to buy at the best price, and online stores are getting exposure to millions of online shoppers. There are a number of these sites out there, some are absolutely free and others are free to submit product feeds but the online retailer is expected to give them a cut when a sale is completed. These kinds of web sites are known as CPC price comparison sites. They act like a major affiliate, earning commission from thousands of ecommerce businesses. Here is a list of some of the most popular price comparison sites: Yahoo ShoppingGoogle Product SearchBizratePricegrabberShopzillaShopping There are several major advantages of using product RSS besides the obvious. Here is a look at why you should submit product feeds: Automatic updates of data feedThe audience you are targeting are consumers instead of web surfers who are only looking for information on the webCompare your products and prices with direct competitors through price comparison sitesA few price comparison sites allow you to submit store discounts which will help you get even more traffic to your storeConsumers that come across your store because you have a certain product they want will likely check out your other productsConversion rates will likely go up, because it eliminates the unnecessary page views usually required to get to your product page By: elogichick
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