What Happened To The Kindle App Store?

Amazon announced the Kindle App Store in January 2010 with the hopes that it would gain the same popularity the Apple App Store and the Android App Market has. However, because it is still under development and in a beta stage, the Kindle App Store has yet to be officially released to the public. Nevertheless, two games are already available free of charge, and have been available since August 2010. They are called "Every Word" and "Shuffled." These games accomplish the task of "testing the waters," which would determine whether a full-blown Kindle App store would be plausible and whether consumers would even want to use one for Kindle. The KDK Release Considering that developers have had the KDK limited beta for some time now, why is it that no apps are available in the Kindle App Store yet? An even better question might be why is the Kindle App Store not available yet? While Amazon probably thought that developers would take the bait and start developing for the Kindle in droves, as thousands of successful developers did-and continue to do-for the iOS, this has yet to happen. To date, there are still only two apps available and consumers must purchase them from the usual Amazon storefront. Speculation has it that one reason that no one is developing applications for the new and improved Kindle is because games and apps are limited to monochrome and fewer possibilities for gaming graphics. At First Glance At first, it seemed that Kindle applications would go over quite well, especially since almost every tech review website was wondering, "Where is the app store for Kindle," and "Why hasn't Amazon opened the App Store for Kindle yet?" However, it has been more than six months since the announcement and Amazon has yet to release other apps or make any other announcements. This may soon change, though. Apple is pulling a scare tactic that may force Amazon to either go its own way and possibly lose its consumer base, or comply and lose revenue. Many users love their Kindle because of its iOS app that allows users to read their purchased Kindle e-books on their iOS devices, and this is one of the most valuable things about the Kindle. However, if Amazon does not comply with Apple, how many people are going to continue purchasing Kindle e-books, especially if what many people consider one of its best features is taken away? So What Now? The past has seen app stores become popular overnight, and many people purchase smartphones because of the types of apps they can use on the devices. Apps help make or break the user experience. Given that fact, logic would dictate that a Kindle App Store should be just as popular if Amazon advertised it properly and offered a better deal to developers than it is offering them already. Amazon released the limited beta of the Kindle Developer Kit to developers and it is currently offering Kindle developers the same deal that Apple and Google offers their developers; 70 percent to developers and 30 percent to Amazon. Should developers decide to charge for the apps they create, Kindle application publishers have the ability to charge for active Kindle apps in one of three ways, if at all. This would include a free version, monthly subscription or a onetime purchase option for unlimited use. If Amazon could offer a better deal for Kindle app developers and consumers, it might draw in more developers interested in what Amazon Kindle has to offer. In doing so, it could give Amazon the edge it needs to retain its user base should it not comply with Apple. Overall, in light of the current events, the Kindle App Store could make or break the company and only time will tell what will happen. By: Bob T. Wilson
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